Awi
How to build a brand that represents a Food-For-Good Tech that develops innovative foods and promotes well-being among consumers, the Amazonian people and the forest?
The project
Awí Superfoods is a Food-For-Good Tech that develops innovative foods and promotes well-being among consumers, the Amazonian people and the forest. They promote the conservation of the Amazon, teach about agroforestry and respect for the environment, work together with riverside residents, encouraging the local economy and support projects with a positive impact.
With Awí, we structured its new positioning, visual identity and brand experience, to quickly, playfully and objectively translate the values and inspiring purpose it carries.
Areas of expertise
Brand strategy
Visual identity
Institutional presentations
Stationery shop
site
Social media management
THE MORE YOU NUTRISE YOURSELF, THE MORE THE RIVERINES ARE WELL AND THE AMAZON TOO
Icons
WE DEVELOP
initiatives that respect the
environment and local culture.
WE SPROUT
the well-being of people, the forest and the planet.
WE GREW UP
venturing into the diversity
of nature to discover
delicious flavors.
TOGETHER:
WE SOW
healthy eating and
positive attitudes.
WE BLOOM
the change in you and we promote the standing forest.
WE BEAR FRUIT
nutritious and tasty
superfoods - and we start a new harvest!
the fruit of the union between flavor, nature and purpose.
MANIFEST
Brand inspiration
The Awí Superfoods brand is a typographic brand with fluid and rounded, reminiscent of the forests and rivers of the Amazon.
The accent on the “i” is shaped like a leaf, reinforcing the link with nature and balancing the brand as a whole.
From the shape of the leaf were createdcomplementary elements such as graphics and mandalas enriching the identity.
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