Bayer - External signage
How to help people move around a large group of buildings?
The project
We were faced with the challenge of improving the movement and location of employees and visitors who frequent Bayer at the Socorro site.
We carried out in-depth interviews with employees and visitors to understand the main difficulties that existed in the location of buildings, offices and parking lots. Based on the results of qualitative research and needs assessment, we defined a new concept that is based on numbers and colors and the brand's guidelines.
Areas of expertise
Research and needs assessment.
External signage: pedestrians, cars, bicycles, buildings, streets and parking lots.
Thinking about the well-being and quality of life of users, bicycle stations were created, called Baybikes, where employees can take bicycles to travel faster within the site.
Internal walking and exercise circuits were also defined, so that pedestrians can find out how many calories were burned on the journey.
Bayeco is a station for disposing of medicines, oil and batteries, making the daily lives of employees easier and contributing to the environment.
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