Amigos da Poli
How to update the identity of a non-profit association, bringing modernity and respecting its history and legacy?
Areas of expertise
The project
Our partnership with the Amigos da Poli Endowment Fund began from the moment of its creation, in 2011, when we were hired to develop its visual identity. Throughout this journey, our partnership continued with the creation of materials to support the brand experience, such as banners, annual reports, folders and presentations.
We were also responsible for defining its communication and brand strategy and structuring the donation model, to help with its growth and consequently, expand its operations with Poli students.
The result was a significant increase in donations and engagement by students and alumni with Amigos da Poli.
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Brand strategy
Communication strategy
Visual identity
Visual identity and brand architecture of the Poli Career Center
Communication materials: annual reports, brochure for disseminating structuring projects, posters, banners and invitations to events
site
Social media management
The name “Kanuã” means canoe in the indigenous dictionary, a traditional means of transportation in Brazilian culture for crossing rivers and reaching specific destinations.
The analogy reflects the consultancy's mission to help artists in cultural projects navigate challenges and achieve their destinations and goals, offering the necessary support throughout the entire journey.
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