Joycar
How to create a brand to promote technology in fleet management?
Areas of expertise
Brand strategy
Naming
Visual identity
Brand manual
Website
UX and UI of the application
Institutional presentations
Communication materials
Stationery shop
User Guides
Signaling
The project
Joycar offers a car pool management platform, based on carsharing technology. Its solution helps companies save time and money when managing fleets, promoting a pleasant and surprising experience for managers and employees.
We helped Joycar build its brand experience, demystifying the concept and way of presenting the business. The brand strategy, visual identity, communication, platform and car rental application (UX and UI) were created by us to promote a friendly and user-friendly language, bringing innovation closer to your target audience.
The circle formed by different parts symbolizes the idea of community, of sharing something. It is also similar to the wheel and steering wheel of a car. The angle of the division and the choice of warm colors, such as orange and red, provide dynamics and movement to the shape.
Orange, the predominant color in the symbol, stimulates communication, conveying the idea of contact and welcome.
Inserting a car symbol inside the circle makes it easier to understand the service that will be offered.
Long live carsharing!
Working with the Eólica team means being sure to reap results with the highest level of involvement and commitment. Everyone always works with the owner’s vision!
Rafael Taube – Partner and founder of Joycar
SEE MORE CASES
