
SEMPRE FEA
How to build a brand that attracts donors and volunteers to participate in a movement to improve public education and encourage innovation in Brazil?
The project
Driven by the desire to give back to society what it received, Semper FEA aims to boost the teaching of FEA-USP students as well as the institution's excellence. By financing projects that provide positive changes in society, it promotes interaction between the FEAna community and the academic, public, private and third sector spheres.
We were hired to develop the branding project (brand strategy, tone of voice and visual identity) and communication materials (stationery, social media management, website and annual report).
Areas of expertise
Brand strategy
Voice tone
Naming
Visual identity
Brand manual
Communication strategy
Communication materials
Stationery shop
Web site
Social media management
The brand's concept was inspired by the wings of Mercury's helmet, the personification of cunning, skill and the symbol of the FEA USP Institution. Furthermore, this icon refers to a book being opened, translating knowledge and transformation.







'PDV | Gôndola

'PDV | Carrinho




Website


Flyer


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Gestão de Redes Sociais
Captação de imagens
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