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SEMPRE FEA

How to build a brand that attracts donors and volunteers to participate in a movement to improve public education and encourage innovation in Brazil?

The project

Driven by the desire to give back to society what it received, Semper FEA aims to boost the teaching of FEA-USP students as well as the institution's excellence. By financing projects that provide positive changes in society, it promotes interaction between the FEAna community and the academic, public, private and third sector spheres.

 

We were hired to develop the branding project (brand strategy, tone of voice and visual identity) and communication materials (stationery, social media management, website and annual report).

Areas of expertise

Brand strategy
Voice tone
Naming
Visual identity 
Brand manual
Communication strategy

Communication materials
Stationery shop
Web site
Social media management

The brand's concept was inspired by the wings of Mercury's helmet, the personification of cunning, skill and the symbol of the FEA USP Institution. Furthermore, this icon refers to a book being opened, translating knowledge and transformation.

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'PDV | Gôndola

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'PDV | Carrinho

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Website

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Flyer

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Gestão de Redes Sociais

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LET'S TALK

We can help you identify what your company or  product needs, choosing the best path to boost your brand with a lot of creative energy

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