Mapfre - Family always protected
How to create a new sales model for insurance?
Areas of expertise
Market research
Visual identity
Packaging
Counter displays
user's Guide
Promotional flyer
The project
The “Família Semper Protegida” project, by GRUPO SEGURADOR BANCO DO BRASIL AND MAPFRE, presents a new way of selling insurance, closer to the end public, using vending machines, totems and gondolas to offer products in places such as supermarkets, subways and partner stores .
We created the visual identity of the project (brand, icons and insurance communication model), using a visually attractive and self-explanatory language. We then developed the packaging line, which considers home, travel, car, pet, cell phone and life insurance.
To facilitate handling and thinking about the sustainability of the business, we chose the format of DVD boxes, which can be reused after purchase. The inside is illustrated and accompanies a game about insurance, helping to raise awareness and train young people.
I believe that the Millenium project has been the most revolutionary and innovative in the Brazilian insurance market in recent years.
Its value proposition of making a service tangible, translating insurance and providing a simple and accessible offer of insurance protection to all non-buyers, in the main retailers and high-traffic points in Brazil, was extremely bold and forward-thinking.
Of course, all of this would not be possible without the dedication and professionalism we had with the support of Eólica's team of professionals, and I would like to take this opportunity to thank and congratulate them for their excellent work.
Paulo Rossi – MAPFRE Client Director
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