Mini Mimo
How to build a complete experience of a handcrafted children's party brand?
The project
Parties with a manual touch and that taste of childhood. This was the essence we defined for Mini Mimo and thus we created the brand to reflect its new moment!
Our team was hired to create the entire brand experience, from strategy, through visual identity to graphic materials.
What we did
Brand strategy
Visual identities
Stationery shop
Packaging
Communication strategy
The brand
With a handwritten font, the brand refers to handmade, artisanal, care in each party created. The inverted accent at the end of the brand resembles a party hat while setting the tone for the celebration.
Illustrations and graphics
With an organic and festive look, the illustrations created for the brand reflect the concept of "handmade" present in the products offered, in addition to referring to the children's universe.
SEE MORE CASES
