Onçafari
How to increase donations to your social project?
Areas of expertise
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Brand strategy
Operation strategy
Communication strategy and definition of actions
Donation model
Review of the project's visual identity and the sub-brands of the areas of activity.
Communication materials: institutional presentations, donation menu, folder, certificate, product tag.
The project
The Onçafari Association was created to promote environmental conservation and contribute to socioeconomic development, through ecotourism and scientific studies. She works to preserve biodiversity in several Brazilian biomes, focusing on jaguars and maned wolves.
To boost donations to the project, we mapped Onçafari's contact points, carried out in-depth interviews with stakeholders and identified benchmarks, competition and similar businesses.
As a result, we defined a new brand and operational strategy, created a calendar of actions to increase and diversify fundraising, making the project self-sustainable, and developed communication materials for support.
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