
Pense Grande Digital
How to build an online platform that helps disseminate social entrepreneurship to low-income young people, expanding its reach throughout Brazil?
Areas of expertise
In-depth search
Usability testing
Voice tone
Verbal content
UX/UI
Platform architecture
Layout
Illustrations
Publicity campaign
The project
Pense Grande was a program from Fundação Telefônica Vivo that sought to disseminate social entrepreneurship to low-income young people. It already existed in a face-to-face version, with teachers who supported students on this journey.
Our challenge was to rethink this training for the digital environment, expanding its reach throughout Brazil.
We were responsible for analyzing existing training, mapping the learning needs of young people, focusing the language on the trainer to speak directly to the young person and inserting references that engaged the target audience, creating a unique experience in the digital environment.
Awards


IF Design Award 2023
Awarded- Service Design category
Design for a Better World 2021
Awarded
DFBW Award 2021





Project steps

Reviewing the offline to online course experience


Survey of narrative hypotheses for gamification


Test to choose the theme and tone of voice


Structuring phases, content and activities


Concept testing and step content




Final construction of the phases

Definition of game rules and interaction

Insertion of gamification elements

Pilot test


Review of the structure for final adaptation





Entrepreneur) Being Module

Phase 1
Who am I?

Phase 2
Entrepreneurship

Phase 3
Thinking outside the box

Phase 4
Our community

Phase 5
What is the challenge?
social business My module

Phase 1
Creating the solution

Phase 2
Thinking about the network

Phase 3
1 2 3 testing

Phase 4
Final climb


SEE MORE CASES