Pense Grande Digital
How to build an online platform that helps disseminate social entrepreneurship to low-income young people, expanding its reach throughout Brazil?
Areas of expertise
In-depth search
Usability testing
Voice tone
Verbal content
UX/UI
Platform architecture
Layout
Illustrations
Publicity campaign
The project
Pense Grande was a program from Fundação Telefônica Vivo that sought to disseminate social entrepreneurship to low-income young people. It already existed in a face-to-face version, with teachers who supported students on this journey.
Our challenge was to rethink this training for the digital environment, expanding its reach throughout Brazil.
We were responsible for analyzing existing training, mapping the learning needs of young people, focusing the language on the trainer to speak directly to the young person and inserting references that engaged the target audience, creating a unique experience in the digital environment.
Awards
IF Design Award 2023
Awarded- Service Design category
Design for a Better World 2021
Awarded
DFBW Award 2021
Project steps
Reviewing the offline to online course experience
Survey of narrative hypotheses for gamification
Test to choose the theme and tone of voice
Structuring phases, content and activities
Concept testing and step content
Final construction of the phases
Definition of game rules and interaction
Insertion of gamification elements
Pilot test
Review of the structure for final adaptation
Being Module
Entrepreneur)
Phase 1
Who am I?
Phase 2
Entrepreneurship
Phase 3
Thinking outside the box
Phase 4
Our community
Phase 5
What is the challenge?
My module
social business
Phase 1
Creating the solution
Phase 2
Thinking about the network
Phase 3
1 2 3 testing
Phase 4
Final climb
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