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Pense Grande Digital

How to build an online platform that helps disseminate social entrepreneurship to low-income young people, expanding its reach throughout Brazil?

Areas of expertise

In-depth search

Usability testing

Voice tone
Verbal content
Platform architecture

Publicity campaign

The project

Pense Grande was a program from Fundação Telefônica Vivo that sought to disseminate social entrepreneurship to low-income young people. It already existed in a face-to-face version, with teachers who supported students on this journey.


Our challenge was to rethink this training for the digital environment, expanding its reach throughout Brazil.


We were responsible for analyzing existing training, mapping the learning needs of young people, focusing the language on the trainer to speak directly to the young person and inserting references that engaged the target audience, creating a unique experience in the digital environment.


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IF Design Award 2023

Awarded- Service Design category

Design for a Better World 2021

DFBW Award 2021

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Project steps

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Reviewing the offline to online course experience

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Survey of narrative hypotheses for gamification

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Test to choose the theme and tone of voice

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Structuring phases, content and activities

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Concept testing and step content

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Final construction of the phases

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Definition of game rules and interaction

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Insertion of gamification elements

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Pilot test

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Review of the structure for final adaptation

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Being Module

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Phase 1 
Who am I?

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Phase 2 

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Phase 3  
Thinking outside the box

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Phase 4 
Our community

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Phase 5
What is the challenge?

My module
social business

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Phase 1 
Creating the solution

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Phase 2 
Thinking about the network

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Phase 3
1 2 3 testing

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Phase 4 
Final climb

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We can help you identify what your company or  product needs, choosing the best path to boost your brand with a lot of creative energy

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