Agrisus

How to create a new visual identity for an independent foundation that seeks to promote sustainable agricultural research?

The project

Agrisus is an independent private foundation, which provides, in an agile manner, financial contributions to support and
promote applied agricultural research that enhances practical and countable results for the sustainability of soil and water in Brazil.

We were invited to review the brand strategy, visual identity, website and social networks and provide communication support.

Areas of expertise

Brand strategy

Voice tone
Visual identity
Stationery shop

Institutional presentation
Web site
Social media

Communication strategy

Brand inspiration

The overlapping lines of the leaves, like a hug, bring closeness and symbolize the love for sustainability. Lowercase typography brings proximity to the brand.

Before

After

We take care of the soil and water today to reap an even more sustainable future.

We were born with the dream of promoting the conservation of Brazilian natural resources, boosting the country's food and energy security.

We believe that academic studies have this transformative potential. Since 2001, we have quickly allocated financial contributions, as a result of our private and independent Foundation, to the development of applied research and events focused on soil and water health in Brazil.

To achieve this, our team of experts curates projects using rigorous criteria, with scientific responsibility, to generate practical results in agricultural productivity.

After all, taking care of the soil and water today is essential to achieving an even more sustainable future.

Agrisus: sustainability starts in the soil