Amigos da Poli

How to update the identity of a non-profit association, bringing modernity and respecting its history and legacy?

Areas of expertise

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Brand strategy
Communication strategy
Visual identity
Visual identity and brand architecture of the Poli Career Center
Communication materials: annual reports, brochure for disseminating structuring projects, posters, banners and invitations to events

site
Social media management

The project

Our partnership with the Amigos da Poli Endowment Fund began from the moment of its creation, in 2011, when we were hired to develop its visual identity. Throughout this journey, our partnership continued with the creation of materials to support the brand experience, such as banners, annual reports, folders and presentations.

We were also responsible for defining its communication and brand strategy and structuring the donation model, to help with its growth and consequently, expand its operations with Poli students.

The result was a significant increase in donations and engagement by students and alumni with Amigos da Poli.

"We’re a non-profit organization that aims to develop the potential of the students in Poli-USP (Polytechnic School of the University of São Paulo), contributing the excellence in their formation."

before

after

Eólica’s work is extremely professional and objective. With its comprehensive methodology, it managed to reflect our objectives and desires for the brand in our visual identity. Thanks to its flexibility and competence, working with Eólica is easy and uncomplicated!

Maximo Hernandez, former president of Amigos da Poli

In 2019, Lucas Sancassani, president of the Fund at the time, came looking for us again. The Fund had grown a lot in donations and volunteers and it was time for the visual identity to evolve too. The Eólica team worked on creating a more modern identity, which at the same time respects the entire history and legacy of the Fund. We also worked on the brand architecture of the Poli Career Center and its new visual identity.