Atlas Copco
How to be perceived as the best in energy efficiency in the sector?
Areas of expertise
Research (ethnography, desktop research and in-depth interviews)
Communication strategy and plan
Positioning
Internal communication system
Printed materials: catalogues, calendars, notebooks.
Graphic design of the magazine and internal newspapers
Internal signage at the headquarters in Alphaville
The project
A brand's image is defined not only by how it positions itself, but also how it is perceived by its audience. To identify the gap between communication and perception, we carried out a survey of Atlas Copco Brasil customers, identifying what they seek, understand and perceive on the topic of energy efficiency in the air compressor sector.
Based on the results, we developed an action strategy and an action plan that the company must apply to make its leadership in energy efficiency in air compressors visible to customers. As a continuation of the project, we supported the creation of some of the support materials for this communication adjustment.
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