Ituran
How to develop high-engagement campaigns based on data intelligence and continuous performance optimization?
The project
Ituran is a pioneer in the concept of trackers with auto insurance and a leader in vehicle monitoring and recovery, as well as telemetry with advanced technology.
We were invited to create the launch campaign for Ituran Com Seguro Light and Ituran One products, and after a sales success, we became the agency managing the brand's campaigns for its various products.
What we did
Paid media strategy and management (Google & Meta Ads):
Continuous planning and optimization of an ecosystem with 7 simultaneous campaigns, impacting audiences from the top to the bottom of the funnel.Data intelligence and performance optimization:
Daily data analysis for budget reallocation, creative optimization, and ROI maximization.Product launch and repositioning:
Creation of the concept, naming, visual identity, and launch strategy for Ituran Connect.Development of sales materials.
Account achievements with wind power management
+ 100,000 leads
generated for the end consumer (average of 18,500/month), consistently feeding the sales funnel.
Over 11,000 orders generated.
with a lead-to-order conversion rate of 11%, proving the high quality of the audience reached.
+ 15,000 PLAN ACTIVATIONS
new business generated in 2025
+ 30% INCREASE IN ORDER VOLUME
Strategic management that resulted in consistent growth in the generation of qualified leads.
Conversion rate 90%
More than just leads, we deliver business results.
Carnival 2025 Campaign
CREATIVE ADAPTATIONS
for each market moment
Easter Campaign 2025
CREATIVE ADAPTATIONS
for each market moment
Evolution
+ 12 MILLION IMPRESSIONS
12-month projection for always-on campaigns
Key visuals for recurring campaigns
Performance
+ 25% REACH
by bringing in new creatives focused on what works, while maintaining the same budget
Developments
Results
+ 2 million profiles impacted.
in a single month of campaigning
App Drivers Campaign
Customization
8% INCREASE IN CTR
from the Institutional campaign, after the implementation of the "Family" segmentation
Institutional Campaign - Family Segmentation
Strategic reach
+ 3 MILLION IMPRESSIONS
in 2 months of campaigning
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