Ituran

A repositioning project for Ituran’s flagship B2C solution, designed to broaden its perception beyond vehicle tracking and highlight the technology embedded in the experience offered by the brand.

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The project transforms an offering historically associated with a physical device into a proposition centered on continuous, connected security, bringing together smart monitoring, an app, technology, and protection under a single platform.

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Naming, positioning, and language shape this new proposition, summarized in “Ituran Connect: The smart way to protect what matters,” bringing technological capabilities closer to a meaningful human benefit.