Amigos da Poli
How to update the identity of a non-profit association, bringing modernity and respecting its history and legacy?
Areas of expertise
The project
Our partnership with the Amigos da Poli Endowment Fund began from the moment of its creation, in 2011, when we were hired to develop its visual identity. Throughout this journey, our partnership continued with the creation of materials to support the brand experience, such as banners, annual reports, folders and presentations.
We were also responsible for defining its communication and brand strategy and structuring the donation model, to help with its growth and consequently, expand its operations with Poli students.
The result was a significant increase in donations and engagement by students and alumni with Amigos da Poli.
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Brand strategy
Communication strategy
Visual identity
Visual identity and brand architecture of the Poli Career Center
Communication materials: annual reports, brochure for disseminating structuring projects, posters, banners and invitations to events
site
Social media management
The name “Kanuã” means canoe in the indigenous dictionary, a traditional means of transportation in Brazilian culture for crossing rivers and reaching specific destinations.
The analogy reflects the consultancy's mission to help artists in cultural projects navigate challenges and achieve their destinations and goals, offering the necessary support throughout the entire journey.
We embrace the aspirations of cultural project creators, shaping customized strategies that meet their needs, to help them impact the world through art.
With an experienced team knowledgeable about the intricacies of legal procedures, we offer advice and consulting services to structure and manage incentive law projects in a collaborative and transparent manner.
With clarity and objectivity, we ensure that the creative journey is a safe path to opening the curtains on your show and closing them with much applause.
Next - Transparent - Customized -
Collaborative - Experienced - Consultant
Personalized advice and consulting for cultural projects.
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Graphics
Positioning
Transforming cultural initiatives into reality: your inspiration, our expertise, together, creating legacies.
We believe that by boosting the Brazilian art scene, we are contributing to the development of a richer, more diverse, and plural society.
Our mission is to create a fluid and accessible path to cultural production, untying bureaucratic knots and opening the curtains to those who wish to leave their mark on the world with their art.
We offer advice and consulting services for cultural projects.
Efficiently, reliably, and collaboratively, embracing the aspirations of the visionaries to make their dreams a reality. From initial conception to completion, we use strategies that promote a safe trajectory throughout the entire process.
To achieve this, our team, experts in legal procedures, utilizes structured and technological methodologies that cater to the endless possibilities that culture has to offer.
Thus, we ensure that each initiative achieves its objectives and contributes significantly to the Brazilian cultural and social landscape, establishing a legacy of inspiration and positive impact.
Trail: opening pathways to culture and creativity.
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