To modernize a brand, it is necessary to identify its purpose and review its strategy. Inspired by the values of the brand and the areas of activity of the Mattar Group, we created an identity that reflects innovation, proactivity and confidence in the business we conduct.

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The logo is inspired by the act of counting, multiplication and the numbers on the calculator. The symbols of the Group's sub-brands were created based on the main symbol, forming new meanings, according to the segment in which it operates.