Pravi

How to create a jewelry brand that speaks to strong, modern women?

Areas of expertise

Brand strategy
Naming
Visual identity
Website
Packaging

The project

Each woman is unique, with her choices, differences and identity. Pravi Design creates unique and authentic jewelry to offer timeless, modern and casual accessories that express this feminine individuality.

Our project defined this concept and translated it into a brand and an experience that is just as expressive. The brand's symbol refers to the angled shapes of the jewelry and the various facets of each person, translating the power that each brand accessory has to highlight the essence of the wearer.

Pravi Design is a brand that breaks barriers and changes paradigms. It presents innovative products for a market that, as a rule, follows the same trend. It causes a revolution in the current market.

The results obtained were very satisfactory and in the brand's two years the decisions made in the initial structuring made with Eólica proved to be efficient and I have already received many compliments on the materials that customers have come into contact with. It is clear that unity in communication and materials make a difference in the presentation and acceptance of the brand.

Whenever I am asked about agencies, I recommend Eólica, to reformulate a brand or start a business from scratch, as I am sure that the work will be done with great competence and delivered as agreed.

Mariana Clas – Designer and founder of Pravi