PROA Platform
How to create a unique and engaging experience on a digital platform to train young people in the job market and connect them with job openings?
The project
The PROA Platform is a digital platform that prepares low-income young people for the job market, expanding horizons and making dreams come true. Your proposal is offer training paths that empower these young people, developing the necessary social and emotional skillss, in a digital and scalable way.
Our challenge was to create an innovative EAD (distance learning), bringing the content in a fun and engaging way, enabling the youth training project to gain scale and national impact. In addition, the PROA institutional website was also created, as the main means of dissemination for registration on the PROA Platform.
Areas of expertise
Awards
Brazil Design Awards 2022
Bronze - Social design | Inclusion and diversity
Winner in the Popular Vote category - Social design | Inclusion and diversity
IF Design Award 2023
Awarded- Service Design category
Design for a Better World 2021
Awarded
DFBW Award 2021
The PROA Institute creates personal and professional development opportunities for low-income young people coming from public schools, helping them to become protagonists of their own stories and enter the job market.
With an impactful visual, interactive videos and illustrations of young people were incorporated into the platform, to enhance the target audience's identification with the platform's journey. The chosen verbal language proposed a relaxed tone of voice, without gender and without the use of regional expressions, to become inclusive and stimulating for users.
IMPACT OF THE PROA PLATFORM
1,425
young people started
course in Class 03SP
in 2021
446
young people completed the
course at Turma03SP
in 2021
48%
of young people who
completed the course
were employed
WHAT WE GENERATE
Today,1 in 3 young Brazilians is unemployed and the PROA Platform, created by us, aims tohelp reverse this scenario.
It was with this beautiful project, which helps many young people to get their first job, that we won two awards this year in the social design category of the Brasil Design Award.
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