SEMPRE FEA
How to build a brand that attracts donors and volunteers to participate in a movement to improve public education and encourage innovation in Brazil?
Areas of expertise
The project
Driven by the desire to give back to society what it received, Semper FEA aims to boost the teaching of FEA-USP students as well as the institution's excellence. By financing projects that provide positive changes in society, it promotes interaction between the FEAna community and the academic, public, private and third sector spheres.
We were hired to develop the branding project (brand strategy, tone of voice and visual identity) and communication materials (stationery, social media management, website and annual report).
Brand strategy
Voice tone
Naming
Visual identity
Brand manual
Communication strategy
Communication materials
Stationery shop
Web site
Social media management
CONNECTED
FOR THE FUTURE
WINGS OF MERCURY / CONNECTION / DIRECTION / BOOST / KNOWLEDGE / TOGETHER
Supporting FEAUSP means believing in the positive impact that quality public higher education can have.
It is to reciprocate the training offered by FEAUSP, foster the FEAna community and encourage future generations to contribute to the country's growth.
It is to contribute to boosting excellent teaching, encouraging learning, research, diversity, innovation and entrepreneurship.
It is participating in a plural and aggregating movement, creating an even greater legacy for the future.
Sempre FEA: giving back, legacy and community.
The brand's concept was inspired by the wings of Mercury's helmet, the personification of cunning, skill and the symbol of the FEA USP Institution. Furthermore, this icon refers to a book being opened, translating knowledge and transformation.
Supporting FEAUSP means believing in the positive impact that quality public higher education can have.
It is to reciprocate the training offered by FEAUSP, foster the FEAna community and encourage future generations to contribute to the country's growth.
It is to contribute to boosting excellent teaching, encouraging learning, research, diversity, innovation and entrepreneurship.
It is participating in a plural and aggregating movement, creating an even greater legacy for the future.
SEMPRE FEA: giving back, legacy and community.
The concept was inspired by the wings of Mercury's helmet, the personification of cunning, skill and the symbol of the FEA USP Institution. Furthermore, this icon refers to a book being opened, translating knowledge and transformation.
Eólica has been a great partner of Sempre FEA since the beginning, translating our values and objectives into our visual identity and tone of voice with great sensitivity and creativity. The team is very competent! It is a pleasure to work with them!
Andrea Andrezzo, president of Sempre FEA
Andrea Andrezo, former president of Semper FEA
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