Ziigo
How to create an inspiring and welcoming brand to offer funeral insurance and tomb purchase services, without approaching death in a sad way?
O projeto
To communicate a topic that is still taboo in the Brazilian market, we defined a light, welcoming and careful language. From the premise that everyone should live in peace without worrying about when they will leave, Ziigo was born.
All brand communication was guided by the positioning that Ziigo takes care of your future so you can enjoy your present. We create the brand strategy, tone of voice, visual identity, stationery, digital platform and other communication materials, such as institutional presentations, signage and folders.
Areas of expertise
Brand strategy
Visual identity
Institutional presentations
Stationery shop
Store signage and visual communication
Web site
Social media management
Inspiration: the tree of life
From the seeds of the tree comes life, which takes root and connects itself to the earth, but that does not stop it from ascending to heights, maintaining its balance between heaven and earth.
Everyone deserves to live in peace, without worrying about when they leave. Planning this stage is important so that your family members are supported and do not worry about bureaucracy and the high amounts involved in a loss.
We want to enable everyone to have access to a dignified end after death, with the respect and care that this moment deserves. With this in mind, we created Ziigo.
Our platform presents complete solutions so that you and your family can choose the type of ceremony and the desired burial or cremation location, as well as values and payment methods that fit your budget.
We take care of your future so you can enjoy the present.
Positioning
Icons
Stationery shop
Ziigo Essence
Provide our customers with
peace of mind that, after death,
the body of the deceased will be respected and
care, with a worthy end.
For partners
Be considered by our customersa trusted platform that offers all the necessary support in the search for accessible solutions for a dignified end after death.
For customers
To be the best online platform for
commercialize, facilitate access to customers and increase the visibility of products and services from partners operating in the post-mortem segment.
Institutional presentation
Desktop website
Mobile website + iconography
Social media management
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